Supermarket sweep for Enthusiasm as it is named Charity of the Year by Sainsbury’s Local

14:39 pm

Derby Charity Enthusiasm

The Nottingham arm of The Enthusiasm Trust has been named Charity of the Year by a local supermarket as part of their 25th anniversary fundraising drive.

Sainsbury’s Local, based in the St Ann’s area of the city, will be supporting Enthusiasm over the coming year with shaker tins on all tills, as well as special fundraising weekends. The proceeds raised by both will be donated directly to The Enthusiasm Trust’s 25th Anniversary Appeal.

More importantly, Enthusiasm will be able to display information leaflets and posters throughout the store which will raise awareness of their vital work and the impact it has on the lives of some of the most vulnerable young people in society.

Joseph Russo, Founder of The Enthusiasm Trust, said: “We are delighted Enthusiasm has been selected as the Charity of the Year by Sainsbury’s Local in Nottingham.

“We work with some of Nottingham’s most vulnerable young people, but we can only do so with the support of the local community. To know that such a big company is behind us, the work we do and our city’s young people, is fabulous news.

“Any funds raised by Sainsbury’s Local will directly help to change a young person’s life.”

Founded by Joseph Russo in 1992, Enthusiasm supports the young people most at risk of offending and social exclusion throughout Nottingham.

In 2016 alone the charity helped 6,500 young people from across the country and it’s estimated that more than 50,000 young people have been helped by Enthusiasm over the last quarter of a century.

However, work can only continue with the support of generous individuals and businesses.

For their 25th anniversary, the Trust has launched a 25 25 campaign with the aim of getting 25 businesses to each pledge £2,500 to their 25th Anniversary Appeal.

It is hoped the fundraising drive will raise over £60,000 to help the charity continue its work throughout Nottingham and the surrounding areas.